Teresa Torres

Seven steps to your fundraising success

Fundraising has become an essential element for schools, scouts, sports and cheerleading teams, youth sports leagues, and other community groups in both small towns and large metropolitan areas. The need for fundraising has become more important than ever before for a variety of needs ranging from playground equipment, uniforms, and travel to primary funding to support and maintain many types of programmes and curricula.

Fundraising used to be a means of offering or supporting additional programmes or activities, but in today’s world, fundraising is becoming more and more dependent on the survival and primary support of more and more groups, activities, events, and programs.

This importance of fundraising in today’s market has led to the need for stronger and more successful fundraising programmes that can generate impact and results. Fundraising is no longer just a fun activity, but rather an entrepreneurial endeavor—a business.

Parents, students, and community members are being bombarded and approached with more fundraising requests than ever before. The one critical element is to make sure your fundraising efforts aren’t lost in the shuffle. You need to make sure your fundraising campaigns are executed correctly to position yourself to get the best possible results.

There are seven important steps you can take to make sure your fundraising is a success.

1. Form a strong fundraising team.

This is one of the first and often overlooked aspects of a successful fundraising programYour team is the heart and soul of your fundraiser. While it is often difficult to get volunteers and quality people to be part of your fundraising team, one of the biggest mistakes that can be made is simply accepting someone on your team. Look for people who are driven, motivated, and who share your vision of fundraising. Those who can achieve their stated goals. Confident, self-starters who can give direction yet function and operate independently.

It is better to have a smaller team of like-minded and motivated members than a larger team with a few weak links.

Take the time to find the right people for your team. Talk to them, learn their interests, discover their strengths and weaknesses, and then put the best qualified person in the most suitable position.

Do your homework and put in the effort and you will find that this is time well spent as you are laying the strongest possible foundation for your fundraising abilities.

2. Choose the best fundraiser

Just as important as assembling the best fundraising team is selecting the right fundraiser yourself. Factors such as the length of your campaign; the season or timeframe of your campaign; the size of your commission or team; the amount expected; and your target audience and demographics are just some of the key elements to consider to help you select the right fundraising program.

Make your fundraiser stand out. The market is saturated with many of the same typical fundraisers like candy, candles, wrapping paper, cookie dough, discount cards, and so on. While some of these may yield decent results, by offering a different type of fundraiser, you’ll find that your efforts are greatly enhanced and better accepted by your target audience. Tailor-made fundraising products, live event fundraisers, family entertainment, and other unique fundraising ideas can help you deliver that “something different or special” element that makes your campaign stand out, gain acceptance, and provide a welcome relief from the typical standards.

Explore your options and ideas. Which programmes really excite your team and can create excitement in your market? Carefully look into these things if you want to choose a successful fundraiser.

3. Make a Plan for Fundraising Success

Often, the lack of proper planning is the reason behind a lack of expected results. Map your fundraiser from your first step to completion. Creating a plan to run your fundraiser will help you and your entire team see the big picture.

Plan everything about your fundraiser, including the staff, dates, times, promotion, product distribution, ticket sales, accounting, meetings, and any other important details that may not be in your overall plan.

4. Establish your objectives

Along with proper fundraiser planning is creating and executing your goals. By creating a written set of goals, you can see your starting point, where you are at each step, and what your ultimate goals are at all times.

Having these written goals also helps keep your team invested and aware of their expectations, while also being a great way to measure and track their results and progress. Your team will enjoy a great sense of pride and achievement as every goal is achieved during your campaign. There is no better feeling than achieving your expected goals and even exceeding them to achieve more success. This also helps build team spirit and keeps everyone on your team or committee motivated.

5. Supervise your fundraising team.

Once your team is in place and your plans and goals have been determined, it is critical to properly manage your fundraising team. Make it clear to your leaders and team members about their roles and duties. Make sure they have the tools and materials to succeed. Identify your strengths and weaknesses. Take care of the weaknesses and play to your strengths. Who are your team’s “superstars”? Who needs special attention, reinforcement, and maybe personal motivation? Which combinations of team members work well together and produce the best results?
Managing your team while helping and supporting your team leaders will get you to where you want to be quickly.

6. Publicize and spread the word

After all team goals and organisational efforts are in place, the priority is to continue promoting your fundraising campaign. Your main goal is to make sure as much of your target audience as possible is informed about your fundraising program.

Spread the word in any way you can, including as many methods and resources as possible. While you should have a combination of promotional methods and techniques, word of mouth is the most beneficial. Let everyone you meet know about your fundraiser and the important cause or benefactor of your efforts. Promote the reason for your fundraiser and remind your target audience or potential customers that they are helping your cause. People want to feel that they can help make a difference.

You will soon find that the amount of promotion directly affects your final results, so promote, promote, and promote even more.

7. Inspire Your Fundraising Team

The importance of maintaining the right focus and motivation is also very important to the success of your fundraising. Different people get bored or lose motivation at different levels. Keep track of your team members and provide support and motivation to each member as needed. Recognize their accomplishments and successes, remind them of your objectives, and emphasise their importance to the overall success of your team.

Avoid “fundraising fatigue” or burnout. Offer your team members rewards and rewards for achievements.

Maintain the spirit, attitude, and enthusiasm of your team members. The right positive attitude is contagious. Being aware of these factors can help you keep everyone focused and on track to achieve the results you want.

By following these seven steps, your fundraising campaign will be well managed and positioned for optimal success. “While these steps may seem like a more businesslike approach, this is how fundraisers need to operate to achieve their goals, succeed in today’s potentially saturated market, and overcome even tough times.” These steps work well with all types of fundraisers and provide immediate and residual benefits.

Using fundraising professionals or doing it yourself?

You may not always be able to organise the fundraiser event yourself.This could be for several reasons: you don’t have the money; you don’t have the resources; you don’t have the skills to organise such a large-scale event; you don’t have good ideas for fundraising events for the event; or other reasons. Fortunately, you can hire a professional fundraiser to help you organise your fundraiser. But is it really wise to hire one? Or do you have to do it yourself?

What is a Professional Fundraiser?

A professional fundraiser can be a company or individual that you hire to do part of your fundraiser’s organization. Their services and rates vary, as do the payment terms. The common term for paying a pro is by paying a predetermined amount. The fundraiser will then provide you with the tools and materials, or the items that will be used for your fundraising events.

Besides the fact that professionals do most of the work for the fundraising event, one of the main advantages of this service is that it can be used by organisations and individuals who do not have the funds for the endeavour. This is possible for a number of reasons. First, you can use a kind of pre-order to raise money: people order and pay for items, and you give them the items after a few days. The fundraiser will give you catalogs, which will be used so that people can choose which item to buy. Both you and the fundraising company get a discount on the income. Another method used is to pay them a certain percentage of the fundraising event’s earnings. The percentage can be discussed with the professional. This delayed form of payment works best, especially for those who need to hold fundraising events but don’t have the money.

Why wouldn’t I want to hire a professional?

Of course, hiring a professional fundraiser can come with some setbacks. First, the delayed payment can reduce a significant amount of revenue from your efforts. This means that you really have to do your best to make the fundraising event a success—and make a huge sum of money. Otherwise, you’ll only be left with a few bucks for your efforts.

Control can also be an issue here. After all, the service provided by a professional is limited to a certain extent. While their fundraising event services are effective when done properly, they may not be what you have in mind. So you will have to settle for what they have to offer.

The choice is yours.

So, with these pros and cons, you should now be able to decide whether to hire a professional fundraiser for your fundraising events. Of course, it can’t be denied that their services come in handy–a great alternative if you’re running out of ideas for fundraising events.

The Benefits of Art-Based Fundraising for Schools

As a professional school photographer, I am often asked by principals for good fundraising ideas. Many schools are looking for fundraising ideas and sometimes ask their photographer for help. I’ve looked at many fundraising programmes and found that children’s art is a great way to raise money for your organization. People may not realise that fundraising is a task usually handled by parents. With my experience in the marketplace, I’ve seen countless fundraising ideas. When choosing a fundraiser, schools should decide whether to go with the tried-and-true approach to product sales or to look for new ideas.

Here are a few reasons why children’s art fundraisers are a great idea to raise money for your organization.

Unlike traditional fundraisers, there is no work for the parents!

Children’s art fundraisers don’t feel like work to parents. Parents are constantly being asked to sell something to raise money for their schools. What happens with most fundraisers is that the parents do all the work. Often, parents feel that they are “exhausted” or that they have too much work to do.

School fundraisers should not put children at risk.

At a fundraiser for children’s art, there is no danger to the children. Children are often asked to sell door to door. Children’s art fundraisers prevent students from selling door-to-door or selling to strangers. There are significantly more benefits to having an art-based fundraiser compared to a sales-based fundraiser.

Art-based fundraisers for schools boost kids’ confidence.

Art-based fundraisers allow children to express their creativity. An art-based PTA or school fundraiser encourages students to explore and express their imagination. In art-based fundraisers, every child is an artist, and every piece of art is a masterpiece. Many programmes produce each child’s artwork on a custom proof. This allows parents to see artwork by their children and purchase custom keepsakes made from artwork created by their own children. Children are shown that their artwork is worthy of display on a custom product. Even if parents don’t buy an item, these programmes allow kids to keep their custom proof. Traditional PTA or school fundraisers cannot provide this.

These are the reasons why art fundraisers for kids are such great fundraising ideas for schools; many parents don’t even realise it’s a fundraiser and the kids have fun doing it!

Need an idea to raise money for a university that actually works?

Organizing a fundraiser for a university can be rewarding and taxing, or often easy and demanding. The contradictions may seem a little too much for a simple fundraising event. However, once you understand the market for these activities, it becomes clear why these efforts require good preparation and a surefire idea to succeed.

University fundraising activities differ from other fundraising activities in that they try to reach a different level of maturity: students. College faculty members and other adults in college are also among the potential donors of college fundraising efforts, but it’s best to focus on college students, as they outnumber the other people by far. on university grounds

These young adults are mature enough to make their own decisions, so it will be easy to call on their charitable side. However, it is also difficult to get in touch with students. After all, they are mostly busy with their studies, their social life, and their extracurricular activities. A good university fundraising plan should be enough to raise money for these charities. At the same time, they need to be creative and exciting enough to grab the attention of the intended audience.

Show them it’s necessary.

Among the popular university fundraisers are the ones that appeal to the needs of both the students and the teachers. An example of this type of fundraising is the ‘Clean For A Buck’ fundraiser. Here, the fundraisers go door to door asking other students for a dollar in exchange for vacuuming their dorm rooms. Of course, this activity works if the school has huge dorm rooms.

Another similar activity is the labour auction or sale for faculty members. For a few bucks, a professor or faculty member can have a student work for them. This works just like the usual celebrity fundraisers, where one can spend a day with popular personalities by winning the auction.

Everyone loves food.

Of course, food is another basic human need, and what better way to raise money than to use this need? University fundraisers can partner with several local eateries, such as restaurants, cafes, bars, and ice cream parlors. This university fundraiser can work in several ways.

The establishments can choose to give a percentage of their revenue for every customer who brings in the fundraiser, or they can give a percentage for every purchase of a particular item on their menu. Either way, both fundraisers work because they require minimum payouts.

For the “Clean for a Buck”, the fundraisers only need vacuum cleaners, which they can easily borrow from various individuals, while the fundraisers only need to work with the local institutions. With no capital invested, any amount of money earned from the university fundraiser will surely turn into revenue for the event.

University fundraisers can also use other common ideas, such as pizza and discount card fundraisers, though they need to make sure the ideas can appeal to the more mature market. But despite the problems, the people who raise money for the university are doing what they need to do. 

Fundraising Types

There are countless fundraisers available today. It is important to understand the different types of fundraisers if you want to be successful in your fundraising efforts.

Fundraisers at a primary school

The first fundraiser we’ll talk about is elementary school fundraisers.

Every year, elementary school fundraisers raise millions of dollars.Many groups, such as elementary schools, PTAs, PTOs, and other school groups, have come to rely on great ideas to raise money for elementary schools to cover the rising list of things that have been cut in school budgets.

There are countless lists of primary school fundraisers on the internet. It is important that you determine what is most important to your school when making this decision. Check out some of my other articles on school fundraising ideas for more information and specific examples.

Booster Club Fundraising

Booster clubs, usually for high school sports teams, are made up of parents who want to support their children’s sports programmes. One of the main tasks of the booster club is to come up with good fundraising ideas.

There are many different Booster Club fundraisers that work well. It is important to check with your school that you are adhering to the fundraising guidelines set forth by the school.

Childcare Fundraising

Daycare fundraisers are a parent’s initiation into the fundraising arenaIn most cases, they have never done a fundraiser before. Some parents may become frustrated with childcare fundraising because, in many cases, they already pay a significant amount of tuition for childcare. It’s easy for parents to feel like they’re being “taken out of the closet” because they feel tuition should cover the cost of childcare programs. At daycare fundraisers, of course, the parents will take care of the fundraisers because the kids are too young to do it themselves. Daycare fundraisers should be a way to involve parents in their children’s lives while raising money for charity. Art-based fundraisers are generally popular with daycare centres because parents don’t feel like they’re being asked to do too much work.

It is important not to rip off parents to raise money for the daycare program. In many cases, this will be their first foray into fundraising, and you don’t want to leave a bad taste in their mouths for the process.

As you can see, there are tonnes of different programmes to raise money for your cause. This article barely scratches the surface of the various fundraising ideas available today.

Easy Fundraising Ideas for Profitable Fundraisers

In the current economic climate, people don’t have much time to spend on fundraising. We all want fundraising ideas that are quick, easy, and effective.

There are many fundraising ideas available to you. Now is a great time to choose a fundraiser that doesn’t require any start-up costs and that will get your group, team, or club the money you need for fundraisers.

Some of the best simple fundraising ideas are the simplest. Back to basic! Have you considered a bake sale for your upcoming fundraiser? A bake sale could be an excellent way to raise funds.Most people would love to get a pick-me-up with all the bad news in the media right now. Why not meet these needs and make people happy with your fundraiser?

With a bake sale as your next fundraiser, you can start making money with very low startup costs. Brainstorm ideas for bake sale fundraisers to make sales more creative-create fun, unique cookie flavors, add treats that people may not be able to buy in-store for your fundraiser. It’s great to make your pastries extra special so that your friends and family can’t resist your fundraiser.

Tips for your easy-bake sale fundraiser

1. Make creative and beautiful treats that friends, neighbors, and entrepreneurs can’t resist.

2. Ask each member of the group to commit to making and selling a certain number of fundraising treats.

3. Brainstorm with your group about bake sale fundraiser ideas to take your fundraiser to the next level–consider selling at local events or around a holiday like Easter or Mother’s Day to maximise the profits from your fundraiser.

4. Value your treats: Even if you’re raising funds, you want to provide great value to your customers and supporters.Supporters expect to pay a small premium for fundraisers, but don’t break the bank!

Another easy money-raising idea that’s a little healthier but just as fun is a Spinner’s Fundraiser. Without having any money up front, you can start this simple fundraiser that offers the best win rate available in the fundraising industry. Spinner’s Fundraisers are a fun and unique way to get your friends and family to donate to your group’s fundraisers without spending a lot of money.

Donors spin the spinner (which resembles a board of game pieces) to determine an amount to be donated to your group. In exchange for their donation to raise money, each donor receives a valuable sheet of coupons. This simple fundraising idea will make money for your group and put coupons in the hands of your friends and family to save on local restaurants and services. Best of all, this fundraiser can make as much money as your fundraising group desires. Spinners are the first reusable fundraisers, making them a cool “green” fundraising idea.

Tips for your Spinners fundraiser:

1. Encourage each group member to raise a certain amount during your fundraiser and provide regular updates on progress and success stories.

2. Combine the Spinners fundraiser with a Bake Sale fundraiser to maximise your profits.Run the cookie drive while also donating for coupons!

3. Fundraisers with a deadline tend to do better because there is a sense of urgency for your group members to get it done—about 2 weeks of fundraising is usually a good amount of time.

In this tough economy, you can still take easy fundraising ideas and turn them into successful fundraisers. It will take more effort and dedication from your team or group members, but you can still have a super profitable and fun fundraiser!

Jenny Ann is an expert fundraiser and writes exclusively for ABC Fundraising.