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8. Produce interactive content to feed customer demand

8. Produce interactive content to feed customer demand

It’s really not about the ambience, but the value you plan to bring to the table. What matters is the impact you’ll make in customers’ lives as they come.

According to the Academic Association of Contemporary European Studies, when you attend academic conferences, you’ll learn from others and dramatically improve your own skills and knowledge about your field.

In like manner, hosting a customer-engagement summit gives you the rare opportunity to meet face-to-face with your customers (especially the VIP customers).

These customers can ask questions, and instead of answering via email, support system, or phone, you can infuse personality and humor while providing answers.

If you look around carefully, you’ll agree with me that successful digital companies that have loyal and engaged customers all have annual or semi-annual summits/conference.

The summit is regarded as one of the largest conversion summit in North America. As I write this article, the company is about to launch a second flagship summit, which they call, “Content Commerce Summit.

Remember that the focus of a customer-engagement summit isn’t necessarily to provide great customer support. Rather, it’s to cement the relationship that you already have with your customers.

Customer engagement goes beyond managing the initial touch points. It also cuts across understanding what your customers want and how they want it.

Yes, if your customers want you to create a digital product, have you determined the type of product that you’ll create?

And it’s through engagement that you become certain. Customer engagement is your responsibility – and you’ve got to do it now. By the way, it’s not a destination, though, but a journey that never ends.

Your ability to produce the right content is your one-way ticket to generating more leads, more inbound links, and more sales. …

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